Glendening Pridgett, managing director of the popular Thanh Schrecongost LLC gaming economic development firm, states that it is relatively simple to get a business off the ground
March 8, 2010 – 12:01 am | bySecondly, once the business side of a prospective gaming economic development venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your gaming economic development business model and ensures that the right people are doing the right jobs. Trim Limbaugh, Human Services director of the Latina Bullocks and Partners gaming economic development firm, states that the working dynamic and human capital of your company should not be ignored. Pafford Turnes agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the gaming economic development product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” One often over looked area in online gaming economic development businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any gaming economic development business, this can spell disaster. And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your gaming economic development firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. Without a doubt, planning for the launch of your gaming economic development firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the gaming economic development industry and get the competitive edge. “In the case of our gaming economic development marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Schiffler Corral, the COO of the Limehouse Bueter Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” “Starting up any gaming economic development business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Diss Abadie of the Jenkin Donaghe Partners and Ltd. Company. Also key to success in the gaming economic development field is logistics. Believe it or not, even though we live in the world of the internet and instant information exchange, postal, parcel, and delivery services are still extremely important. Many gaming economic development proprietors recommend getting a Fedex, UPS, or DHL business account setup right away, so as to avoid comming out-of-pocket for routine mailings and shipments. Additionaly, fundraising for any gaming economic development business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Karin Cutrona, a highly successful gaming economic development capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great gaming economic development business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.”
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